Mittmedia who own MittJobb are big players in the newspaper industry - the M in the logo represents a piece of folded paper. We created a new responsive site that collates all of the recruitment advertising from central Sweden’s newspapers and serves it up in one convenient place. And for the campaign we asked real people on the street ‘what was the first thing they ever wanted to be?’ (before they even new what a real job was) and then we photographed them. Created at Dohi Agency.